India's Growth Potential in AVGC:

Despite the temporary setback, the Indian AVGC industry holds immense growth potential. Currently constituting only 1 percent of the global AVGC market, India stands to benefit from the projected surge in the industry. The global AVGC market is estimated at $260 billion and is expected to reach $642 billion by 2030, presenting a massive opportunity for India to expand its market share.

The Asia-Pacific Boom:

The Asia-Pacific region, which mainly includes India, Australia, Japan, and China, is expected to drive the highest growth in the AVGC sector in the coming years and decades. India, with its rich artistic heritage, vast talent pool, and cost-effective production capabilities, is well-positioned to capitalize on this embarking growth. The region's increasing focus on digital transformation, coupled with its rising disposable income and evolving consumer preferences, creates a conducive environment for the expansion of the AVGC industry.

With interesting concepts and projects from the Hindi film industry, we’ve seen many emerging animation and VFX studios portraying their talent on the big screen. Films like the Bahubali series, the Brahmastra series, Pathaan, and the upcoming YRF movie projects show great potential and promise for budding filmmakers and artists to make a mark on a global level.

Government Support and Recognition:

The Indian government has demonstrated its commitment to supporting and nurturing the AVGC industry. In April 2022, a dedicated task force was established to facilitate the sector's growth. This initiative has outlined a potential for 20 lakh jobs in the AVGC industry by 2030, as it aims to tap into the projected $642 billion market. Such recognition and support from the government are crucial in fostering an ecosystem that encourages innovation, creativity, and entrepreneurship.

Synergy with the Media and Entertainment Industry:

The AVGC industry's growth aligns with the overall trajectory of the Indian media and entertainment sector, which is poised to reach $100 billion by 2030. The symbiotic relationship between these industries opens up a plethora of job opportunities for aspiring professionals in both media and AVGC fields. As the demand for captivating content and immersive experiences grows, the collaboration between these sectors will contribute to India's economic growth and global recognition.

India's AVGC industry has experienced significant growth and has firmly established itself on the global stage. While the pandemic did momentarily impact its progress, the future holds immense promise. With the projected surge in the global AVGC market and the support of the Indian government, the industry is poised for exponential growth. By leveraging its artistic heritage, talent pool, and cost-effective production capabilities, India can position itself as a major player in the global AVGC landscape. As the AVGC industry thrives, it will not only create numerous job opportunities but also contribute to the overall growth of the Indian media and entertainment sector. The time is ripe for India to unlock its full potential and solidify its position as a leader in the AVGC domain.

In the dynamic landscape of India's burgeoning Animation, Visual Effects, Gaming, and Comics (AVGC) industry, the Lexicon Institute of Media & Advertising stands as a beacon of comprehensive education and empowerment. With a visionary approach, the institute offers a transformative 3 Year Program in Animation & Media Studies, thoughtfully divided into 6 capsules, providing students with a holistic understanding of the intricate AVGC realm. Complementing this, their 2 Year Program in Media Studies, divided into 4 capsules, offers a strategic pathway for those aspiring to excel in journalism encompassing print news, broadcast, social media, and digital platforms, as well as mass communications encompassing advertising and marketing. Furthermore, the institute adapts to the ever-evolving landscape by offering short certification courses, equipping learners with the skills to navigate and capitalize on the diverse opportunities that have emerged in the wake of the social media boom. As India positions itself for exponential growth in the AVGC sector, the Lexicon Institute of Media & Advertising plays a pivotal role in nurturing the future leaders and trailblazers who will shape the course of this thriving industry, enabling them to contribute not only to their own success but also to the overall growth and recognition of India on the global stage.